Vernakular Project

Initial Goals

The Project

Initial Solution

Initial Problem

Design an app that empowers people to learn new vocabulary.

*This project was completed as part of the "Introduction" section of my UX Certification.

Initial Problem

Initial Solution

Initial Problem

Users need a way to consistently and efficiently learn, practice, and retain vocabulary because it will will help them to use the vocabulary in that specific space.

We will know this to be true when users are confidently able to use the vocabulary words correctly in the appropriate setting.

Initial Solution

We believe that by creating an app that allows users to see their process visually and have various modalities of practice, they will be able to correctly use the words in the appropriate setting.

Competitive Analysis

Quizlet

Why the App is Successful:

This app is successful because flashcards are easy to make, they are organized in a way that makes sense, there are varied methods of practicing/reviewing/learning terms, and it is appealing & useful for many different demographics - whether you’re a student in college, or a teacher.

Anki

Quizlet

Why the App is Successful:

This app is successful because it caters to those that want to add tags to their flashcards & want more customization options. Anki also uses spaced repetition to increase comprehension and retention.

Chegg

Quizlet

Chegg

Why the App is Successful:

This app is successful because it is straightforward, simple, & easy to use. Chegg was the most simple & straightforward of the three apps. The thing that stood out about the Chegg app was the text to voice feature when reviewing terms.

User Research

Research was conducted via interviews lasting 15-20 minutes. 4 individuals were interviewed ranging from ages 31 and 51 and all of the participants had prior experience having to learn new vocabulary words.

Research Goals

1) To better understand user behavior around learning new vocabulary

2) Identifying user needs and pain points

3) Collecting data on the context and frequency in which users learn new vocabulary

4) Determine user behavior and attitudes about learning new vocabulary

Major Findings

1) It’s easier to understand the meaning of a word when it is used in context.

2) It helps with retention if one is able to apply the new vocabulary immediately after they learn it

Obstacles

1) Too much space between “create an account” & “password” buttons when creating an account using a 3rd party.

2) It isn’t clear that the “Created or Imported Name”” button on the welcome page is preset.

3) Too much space between “correct” text & “continue” button when a user gets the answer correct in “Learn & Practice”.

4) If the user decides to ski the tutorial after signing up, there is no way to go back if they decide to do it later.

Solutions

Obstacles

1) Less space between the “create an account” & “password” buttons

2) Add an “edit name” button below the “Created or Imported Name” Information.

3) Less space between the “correct” text and “continue” button

4) Add an option to do the tutorial in “settings”.

Vernakular Mobile App Case Study

About Ver•nak•u•lar

Role

Timeline

Role

Tools

Timeline

Role

Timeline

Timeline

Timeline

Initial Goals

The Project

Initial Solution

Initial Problem

Initial Problem

Initial Solution

Initial Problem

Initial Solution

Initial Solution

Initial Solution

Competitive Analysis

Quizlet

Quizlet

Quizlet

Anki

Quizlet

Quizlet

Chegg

Quizlet

Chegg

User Research

Research Goals

Major Findings

User Persona

Usability Testing

Method & Process

Tasks

Results

Positive Feedback

Obstacles

Obstacles

Obstacles

Solutions

Obstacles

Obstacles

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